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DALLAS — ChevronTexaco Corp., the newly formed $117 billion energy concern, is reviewing the capabilities of its agencies to prepare for a global consolidation of the merged companies’ ad accounts and agency rosters, the client confirmed last week.
An internal committee formed to evaluate potential efficiencies met last week to discuss plans that included an agency consolidation. An executive from the company’s procurement group leads the committee, which is composed of members representing corporate advertising, gasoline marketing and local ads in all ChevronTexaco’s global markets.
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