Rockport in Step With Inauguration





MARLBOROUGH, MASS. – An ad slated to run in USA Today on Inauguration Day positions footwear by the Rockport Co. here as the ‘shoes of presidents.’ The brand has gotten the endorsement of both George Bush (in GQ in 1990) and Bill Clinton (in a recent Fortune story). The ad reads, ‘Today everything in the Oval Office will change. Except the shoes.’ In addition, the company will issue certificates for free Rockports to the White House Press Corps, with a note saying that redeeming the coupon is the way to keep up with the president. Jordan McGrath Case & Taylor/New York, created the ad.
Copyright Adweek L.P. (1993)