Robertson Gets More Responsibility

NEW YORK — Andrew Robertson, president and CEO of BBDO North America, has been elevated to president of BBDO Worldwide, a new position, the agency said.

The move puts Robertson, 41, closer to taking on full responsibility of the worldwide network when BBDO Worldwide chairman and CEO Allen Rosenshine retires. Robertson continues to report to Rosenshine.

With the promotion, Robertson and Rosenshine will share worldwide management responsibilities, starting with the Latin America region and BBDO’s interaction with Omnicom media sibling OMD.

In a statement Rosenshine said,”Since Andrew came to New York nearly 20 months ago, after having been head of AMV BBDO in London, he has done an outstanding job overseeing our North America operation. In particular, he has significantly improved the networking between our North America agencies, enabling us to better access the full capabilities of the BBDO network on behalf of all of our North America clients. He has revitalized our digital marketing capabilities. And he has played a major role in strengthening our North America management team.”

Rosenshine, 63, would not comment on when he might consider retirement. BBDO’s global clients include Bayer, Daimler Chrysler, Fedex, Gillette, Masterfoods, PepsiCo, Visa and Wrigley.

Separately, BBDO Europe CFO Klaus Wendler to the BBDO board of directors, which includes 17 other agency executives.