WINSTON-SALEM, N.C. – After eliminating 28 of 32 in-house media jobs last week, R.J. Reynolds Tobacco Co. named Long Haymes Carr Lintas here to handle domestic print and out-of-home media for all RJR brands last week, a move that could mean the agency will be placing close to $100 million in media next year. According to Competitive Media Reporting, RJR spent $107.4 million last year on its print and outdoor advertising. However, the layoffs indicate spending may be down next year. According to a source, $100 million would likely be the maximum figure spent next year.
Copyright Adweek L.P. (1993)
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity