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DALLAS Rick Johnson & Company’s new “Enjoy the show” campaign for Casino Hollywood evokes the “thrills of the city where movies are made and fortunes are won,” the agency said.
Launched last week, the image campaign by the Albuquerque, N.M., shop features TV spots that resemble film trailers, complete with classic movie moments like cigar-smoking pit bosses, glamorous high rollers and huge jackpots.
Directed by Los Angeles-based video director Paul Boyd, the 30- and 60-second ads relate the story of Casino Hollywood.
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