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At a time when the country desperately needed the boost, the Olympics have turned out to be a regular festival of uplift. Against a backdrop of what was beginning to look like unrelentingly grim news about another war, the sliding economy and rising gas prices, Michael Phelps leapt into the pool to become a national hero. He’s someone we can all agree on: uniquely American, focused, competitive, almost superhuman, yet still accessibly imperfect.
And the advertisers, for the most part, have kept pace with the thrill of the Games.
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