Riddle, Take One

Todd Riddle has won most of the major awards that adland has to offer. Now, the copywriter can decorate his trophy case with a first-place prize from the American Screenwriters Association.
Riddle–who currently works at Hill, Holliday, Connors, Cosmopulos in Boston–earned the award for his screenplay, “The Death of Feziweg Zero,” which tells the story of a best-selling author who takes menial jobs incognito to inform his writing.
He risks exposure, however, when he falls in love with a young attorney and stumbles onto a murder.
Riddle, who by day writes copy for such clients as BankBoston and John Hancock, will receive the prize on Aug. 6 prior to ASA’s “Selling to Hollywood” conference in L.A.
In addition to round-trip airfare, Riddle will be given the opportunity to meet with agents and producers. Whether Feziweg ever finds life on the big screen remains to be seen, but Riddle is excited about the prospects. So too is the ASA’s executive director, John Johnson, who started the group two years ago.
–Judy Warner