Richards' 'Metaphor' Personalizes Real Estate

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DALLAS Behringer Harvard, a real estate investment company based here, is launching a new advertising campaign from The Richards Group, the agency said.

The print effort will break in selected real estate and industry trade publications in the coming weeks, the agency said.

“The objective of the new campaign is to raise brand awareness and promote Behringer Harvard as a thought leader in the financial advisor and commercial real estate communities,” said Allen Bourne, director of marketing for Behringer Harvard.



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