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ClubCorp, a Dallas-based owner and operator of private resorts and country clubs nationwide, has hired The Richards Group here as its first corporate agency of record.
Richards will be responsible for the company’s corporate branding, as well as public relations duties (previously at Edelman Worldwide Public Relations) through its Richards/Gravelle unit, according to the Dallas agency.
Not only will Richards try to more closely align ClubCorp with its individual properties–including the Pinehurst resort and golf course in Village of Pinehurst, N.C.,
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