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SAN FRANCISCO-Odiorne Wilde Narraway & Partners has won the estimated $2-5 million national advertising account of R.H. Phillips, Esparto, Calif. The agency becomes the Sacramento Valley winery’s first advertising partner. Butler, Shine & Stern of Sausalito, Calif., was also a finalist for the account.
The win helps to relieve a sore spot for OWN&P, which Ãearlier this year lost its Beaulieu Vineyards account to J. Walter Thompson, San Francisco.
BV’s parent, IDV Wines, San Mateo, Calif., consolidated several of its California wine brands into an $8 million account, which was given to JWT without a review.
“OWN&P is a real high-energy agency,” said John Giugere, president and one of the founders of R.H.
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