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SAN FRANCISCO-Miller/Huber Relationship Marketing, best-known as the direct marketing agency for Levi Strauss & Co., has picked up an assignment from Netscape Communications. The award follows a reorganization at the $120 million San Francisco agency, formerly known as Miller/Kadanoff/Huber Direct & Interactive.
The Netscape marketing assignment, with billings of $4 million, was awarded without a review, and was previously handled by in-house staff and various agencies. The work will aim to build closer relationships with the software developer community, said agency president Floyd Miller.
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