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With the Internet cluttering the marketplace for data providers, Reuters breaks its first corporate image campaign this week, a $40 million global branding effort from DDB Needham and BMP DDB.
The ads position the venerable news service as a beacon of clarity in an age of “information overload.”
The U.S. portion of the campaign consists of four print ads and a TV spot set to air in October.
Each print ad uses visual metaphors to position Reuters’ products as precision tools.
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