Report: Total Auto Advertising to Inch Up in 2010

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Auto advertising has been in the dumps since 2005, but it should improve next year.
According to new report from Borrell Associates, released Friday (Nov. 13), total auto advertising across all media segments will inch up 4.1 percent to a little over $19.1 billion in 2010.

While all segments will enjoy an uptick in the low-single digits, cinema and online will enjoy double-digit growth. Auto advertising in cinema will grow 18 percent to $77.3 million, while online advertising will grow 11.4

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