Rent-A-Center Wants R-E-S-P-E-C-T

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Levenson & Hill Ready to Release Uplifting Advertising for Retailer
DALLAS–Levenson & Hill here is looking to place a pretty face on a disparaged retail industry when it launches a $5-8 million image campaign for the nation’s largest rent-to-own chain.
A series of 30-second television commercials for Dallas-based Rent-A-Center stores will feature a friendly message of empowerment to credit-starved consumers seeking name-brand electronics, furniture and appliances. The executions, plus a radio component, break Wednesday throughout the †.S.




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