Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
ATLANTA After a national review that included a dozen undisclosed agencies, the American Society of Plastic Surgeons has selected Reingold to handle the association’s $2 million public awareness campaign, the agency said.
The incumbent, SRK of Chicago, defended the account. The independent shop had held the account since 1999.
ASPS decided to broaden its advertising in response to the increasing popularity of reality makeover television shows and greater acceptance of plastic surgery, said Nancy Ryan, the group’s director of public relations.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in