REI Parts With Sedgwick Rd.

Recreational Equipment Inc. has ended its relationship with Sedgwick Rd. and turned to its previous agency, Copacino, for advertising support.

Sedgwick Rd. in Seattle had worked with the outdoor-sporting-goods retailer for two years, picking up creative duties in December 2000 and media in January 2002. The client spends about $10 million annually on measured media, according to CMR.

The account shift follows the recent departure of REI svp of marketing Jim Poppens. Atsuko Tamura, who has been REI’s vp of finance, is the interim head of marketing.

“We’re re-evaluating our agency relationships,” said Mike Collins, director of public affairs for the Kent, Wash., client. “We’re starting with a fresh view of that.” He declined to elaborate on the reasons the com pany severed ties with Sedgwick Rd.

Recent work by Sedgwick Rd. for REI included print, radio and outdoor ads tagged, “Get outside yourself.”

“We achieved what we set out to do for REI in the two years we worked for them,” said Sedgwick Rd. president Jim Walker. “They now have a strong corporate iden tity. We developed the strategic platform that led to the first truly integrated marketing campaign in the history of REI.”

Collins confirmed that Copacino in Seattle is currently doing some work for REI, although he said the relationship has not been formalized.

“They’re helping us do an evaluation of our advertising programs,” Collins said, noting that REI has worked with Copacino in the past.

Copacino representatives referred calls to the client.