Regional Shop Goes National for Papa John’s

ATLANTA Papa John’s has tapped Zimmerman & Partners to provide at least one national television spot to launch in April, the client confirmed.

“Zimmerman was brought to our attention by a franchisee and recommended for a project,” said Maryann Palmer, Papa John’s senior vice president and chief resource officer.

Jordan Zimmerman, president and chief executive officer of Zimmerman & Partners, has handled regional ads for Papa John’s since 1997. According to Zimmerman, who said he pursued the project, weekly sales in the client’s South Florida region have doubled.

“We understand the look and feel of what their brand represents in the marketplace,” Zimmerman said. “We’ve shown [Papa John’s] we can differentiate them in the marketplace by activating the [tag]line, ‘Better ingredients, better pizza.'”

The Fort Lauderdale, Fla., Omnicom shop will produce a commercial marking the chain’s 19th anniversary, according to Zimmerman.

Interpublic Group’s Austin Kelley Advertising in Atlanta has been lead agency for the client since September. Its six-month contract with Papa John’s ends March 31. Palmer would not say if it will be renewed. Executives at AKA had no comment.

AKA most recently launched a national TV and print campaign introducing the client’s dessert pizza, Cinnapie.

Media is handled by Carat in Chicago. The Louisville, Ky.-based franchise spends $40-45 million annually, per CMR.