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Last September, in its first meeting with potential client TIAA-CREF, the pitch team from Modernista! made a statement even before the conversation began over lunch at a New York bistro.
“There were five guys dressed in black … East Coast hip,” recalls Steven Goldstein, evp of public affairs and marketing for the New York-based financial-services company. “I said [to myself], ‘These guys are hip,’ but I wondered, ‘Is it all just sizzle and no steak?’ “
Executives from TIAA-CREF can be forgiven their doubts.
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