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The hippies have grown up. Not only are they putting in a hard day at the office before they light up a joint, now they are advertising the fact.
Last week, Underground Advertising, San Francisco, launched a print and outdoor campaign to push mainstream marijuana smokers out in the open. Once recreational users exit the closet, the hope is they will support the languishing movement to make marijuana legal.
The National Organization for the Reform of Marijuana Laws (NORML) hired the shop to create ads for bus shelters and progressive magazine Mother Jones.
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