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SYDNEY – Reebok has split its $2.8-million-plus account between incumbent Mojo and a new agency to be set up by Mojo group account director, Phil McMartin. Mojo will buy and place media on the basis of a newly negotiated compensation package. McMartin, who handled Reebok and Toyota at Mojo, will handle all of Reebok’s other advertising needs for its Reebok, Boks and Rockport brands.
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