Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
STOUGHTON, MASS. – Not since decathlete Dan O’Brien has Reebok International pinned its hopes on the achievements of a promising athlete. Now along comes Shaquille O’Neal, the massive but graceful rookie center for the Orlando Magic and star of a 15-second teaser ad now airing for Reebok. The spot, which includes the provocative line, ‘Don’t fake a funk on a nasty dunk,’ is expected to run through the end of this month, according to Dave Fogelson, Reebok pr director.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in