Reebok Casts Vince Young in New Ads

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NEW YORK With the 2008 NFL season fast approaching, Reebok this week will team with quarterback Vince Young to unveil the VY Electrify football cleat and trainer. The launch of Reebok’s first signature line for Young will be supported by a multimedia effort that includes TV, print, Internet and POP.

The VY Electrify line includes the SD3, M3 and AT cleats, as well as the VY Preseason Trainer. The shoes are available nationwide at Dick’s Sporting Goods stores and at DicksSportingGoods.com.

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