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McCann Mixes State Images, Issues Calls to Action
DALLAS–McCann-Erickson Southwest today launches its first tourism work for the Texas Department of Economic Development in a cable television, print and Internet campaign for the $12 million annual account.
Four 60-second commercials and six double-truck magazine spreads maintain the state’s long-running tagline, “It’s like a whole other country,” developed by former shop GSD&M of Austin, Texas. But Houston-based McCann-Erickson has added emphasis to the state’s toll-free hotline and its Web site (TravelTex.com)
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