A Real Hotdogger

Just in time for Father’s Day, Big Stan The Barbeque Man makes his TV debut.
Created by The Phelps Group for Barbeques Galore, the ad depicts BBQ aficionado Big Stan (shown here) discussing the retailer’s wares. As he talks of grills, sauces, mitts, aprons and other accessories, the camera cuts between shots of Big Stan at the grill and a Barbeques Galore store. He ends the spot saying, “Everything at Barbeques Galore looks so good, the missus is going to be a little surprised,” as the camera pans his backyard, which is filled with dozens of grills.
“Big Stan was the perfect representative of the guy out in the backyard who knows what he’s doing,” said The Phelps Group’s chief creative officer, Howie Cohen.
The spot, supported by newspaper and radio ads, is currently airing on spot cable.
Barbeques Galore, the nation’s largest BBQ retailer, recently launched an e-commerce site, making its inventory of grills and gadgets available online.
– Teresa Buyikian