READY to order

A new marketing executive at Shoney’s Restaurants has decided to seek a fresh agency to handle what the client is calling a $26 million account. See page 5.

So Near, So Far
Deutsch Exits Mazda, Citing Workload
Having made it to the final round, Deutsch has pulled out of the review for Mazda’s $250 million ad account. Agency principal Donny Deutsch, who has long yearned for a car account, said his shop needs to focus on existing business. See page 2.

foot locker
steps up pace
As Woolworth’s starts to convert some of its newly liquidated five-and-dime stores into Foot Locker
outlets, the review for its $40 million account gets into gear. Five agencies have already met or have scheduled meetings with the client.
See page 3.
alamo on the road,
seeking company
With Hal Riney
& Partners having
formally resigned
the $12 million Alamo Rent A Car account, the client has now started
contacting shops. The winning agency might also produce ads for Alamo’s
sister car rental properties.
See page 3.
BOOTS, Briefs
Timberland, Jockey and Century 21
concluded national agency reviews last week, with each
moving its creative account to a new shop. The winners are: The Martin Agency, Grey Advertising and Boston’s Arnold Communications.
See page 4.
McCann-Erickson Worldwide has created a new management body, McCann-Erickson WorldGroup, to oversee the agency network and its other communications arms.
See page 4.
AMV’s quiet rise
Once considered little more than a creative boutique, London’s Abbott Mead Vickers BBDO has become the No. 1 player in the British advertising business. With a new marble high-rise office and top U.K. and multinational clients, the 20-year-old agency looks to meet the challenges of the future while adhering to the core values of the past.
See page 28.