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A new marketing executive at Shoney’s Restaurants has decided to seek a fresh agency to handle what the client is calling a $26 million account. See page 5.
So Near, So Far
Deutsch Exits Mazda, Citing Workload
Having made it to the final round, Deutsch has pulled out of the review for Mazda’s $250 million ad account. Agency principal Donny Deutsch, who has long yearned for a car account, said his shop needs to focus on existing business.
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