READY to order


A new marketing executive at Shoney’s Restaurants has decided to seek a fresh agency to handle what the client is calling a $26 million account. See page 5.


So Near, So Far
Deutsch Exits Mazda, Citing Workload
Having made it to the final round, Deutsch has pulled out of the review for Mazda’s $250 million ad account. Agency principal Donny Deutsch, who has long yearned for a car account, said his shop needs to focus on existing business. See page 2.


foot locker
steps up pace
As Woolworth’s starts to convert some of its newly liquidated five-and-dime stores into Foot Locker
outlets, the review for its $40 million account gets into gear. Five agencies have already met or have scheduled meetings with the client.
See page 3.
alamo on the road,
seeking company
With Hal Riney
& Partners having
formally resigned
the $12 million Alamo Rent A Car account, the client has now started
contacting shops. The winning agency might also produce ads for Alamo’s
sister car rental properties.
See page 3.
BOOTS, Briefs
AND a BROKERAGE
Timberland, Jockey and Century 21
concluded national agency reviews last week, with each
moving its creative account to a new shop. The winners are: The Martin Agency, Grey Advertising and Boston’s Arnold Communications.
See page 4.
MCCANN-ERICKSON REORGANIZES
McCann-Erickson Worldwide has created a new management body, McCann-Erickson WorldGroup, to oversee the agency network and its other communications arms.
See page 4.
AMV’s quiet rise
Once considered little more than a creative boutique, London’s Abbott Mead Vickers BBDO has become the No. 1 player in the British advertising business. With a new marble high-rise office and top U.K. and multinational clients, the 20-year-old agency looks to meet the challenges of the future while adhering to the core values of the past.
See page 28.