By Megan Larson
Brad Siegel is willing to take a few chances as he recharges Turner Entertainment Networks
Cable Special Report
At ABC, It’s a Family Affair
Fall schedule will feature safe-harbor hours to prop up upfront sales
Rolling Stone Will Speed Up Deadlines, delivery cycle changing in push for news
CBS Helps VH1 Make Good UPN, MTV Nets also run underdelivery spots
Interracial Pilots May Fly This Fall Network development slates offer up diversity
National TV: Calm
Buyers are busy organizing final 2002-03 upfront budgets, so third-quarter scatter buying is on hold. Movies, autos, fast food, pharmaceuticals and telecoms continue to drive prime time.
Net Cable: Tight
Second-quarter scatter is moving quickly, and some targeted networks report they are sold out. The traditionally soft third quarter should be tighter than expected.
Spot TV: Active
June is looking better than May. Inventory is beginning to tighten for top stations, driven by spending from auto, movies, home improvement and politicals.
Demand is increasing, with May pacing up in high single-digits and June in low single-digits. Inventory tightness in key dayparts is causing some advertisers to move into June.
Second and third quarters are getting a boost from a burgeoning category-law firms. Business and news titles say they have ads from many firms seeking more global clients.
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