Celebrity Cruises picks five players for the last round of its $20-30 million review.
RAISING ITS SPIRITS
PriceWeber Adds Brown-Forman Brand
PriceWeber has acquired the estimated $7 million advertising account of Canadian Mist whiskey. The Louisville, Ky.-based agency already handles marketing duties for other Brown-Forman labels such as
Usher’s Scotch, Finlandia vodkas and Bolla wines.
ALL FIRED UP
The Maryland Department of Health and Mental Hygiene is hearing anti-tobacco pitches from nine finalists this week. Five Baltimore shops, Dan Rosenthal Group in Bethesda, Md., Arnold in McLean, Va., and two undisclosed contenders are pursuing the account.
YE OLDE AD SHOPPES
The 18th century meets the 21st century at Colonial Williamsburg. The Virginia attraction has hired Yesawich, Pep-perdine & Brown of Orlando, Fla., as its media and account management agency. YP&B sister shop Earle Palmer Brown in Bethesda, Md., was assigned creative.
Erwin-Penland has secured its first national consumer brand. The Greenville agency topped three other South Carolina shops, including Leslie Advertising and Brains on Fire, for the account of Uniroyal’s Nail Guard and Tiger Paw tires. Billings were not disclosed.
RIDING THE RAILS
The GodwinGroup in Jackson, Miss., has been awarded advertising and promotional duties for two of Amtrak’s most famous trains: the City of New Orleans and the Crescent.
Mediaweek honors standouts in the media business, from broadcast to print to planning. Bob Frank of SFM Media wins
the President’s Award for a career spent pioneering the
full-service media independent. And Media Executive of
the Year goes to Rich Hamilton, CEO of Zenith, which won 10 of 12 accounts in the last 18 months.
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