RDW Increases Stake in Online Category

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RDW Group has added a pair of Internet-related assignments worth a combined $2.5 million in annual billings.
The Providence, R.I., shop picked up ad chores on the $1.5 million CollegeLink.com business without a formal review. The agency was selected based mainly on its existing relationship with CollegeLink parent Cytation.com, Newport, R.I., said RDW official Josh Fenton.
Separately, the shop prevailed in a review held by Providence-based OneTech, which has hired RDW to promote its Eclipse Computer Light, sold mainly over its Web site.

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