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Former Richards Group heavyweights Doug Rucker and Jan Deatherage have launched a new venture, R&D Thinktank.
Rucker is best known as the leader of the creative team that developed Chik-fil-A’s breakthrough “Eat mor chikin” campaign. As creative group head, Rucker helped Richards win a number of major accounts during his 14-year career at the agency, including The Home Depot and Fruit of the Loom.
Deatherage served for 15 years as one of 11 top account principals at the Dallas agency before leaving in 2000 to obtain an MBA.
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