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Mich. Shop Tops Keiler, McCann; Ingalls Expects to Keep Recruitment
BOSTON–Following a lengthy review marked by potential conflicts and the departure of a key client executive, Raytheon Co. has awarded its $15 million ad account to Campbell-Ewald in Warren, Mich.
Keiler & Co. in Farmington, Conn., and McCann-Erickson in Los Angeles were the finalists in a competition run by Pile and Co., the management consulting firm in Boston.
Incumbent Ingalls in Boston did not participate but is expected to retain some Raytheon assignments, including global recruitment chores, which it shares with Bernard Hodes Advertising in New York.
Campbell-Ewald was tapped to create and place corporate campaigns as well as ads for Raytheon’s various divisions, including defense and consumer electronics, said Pile and Co.
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