RATTLE ON CAMPUS

Rattle Advertising heads back to class with Framingham State College, which last week tapped the shop to support its graduate and continuing-education programs.

“Their competition is every non-technical school in the area,” said Joey Baron, a principal at Somerville, Mass.-based Rattle. The agency’s mission is to position the college as a desirable choice for “people who may live near the campus [in Boston’s western suburbs] but work in town,” Baron said.

To that end, Rattle is now developing a campaign set to break in November. Print executions will appear in local newspapers, including The Boston Globe, Metrowest Daily News and Worcester Telegram; some radio spots will also be in the mix, Baron said. The effort may play up the school’s strong reputation for teacher training, as well as its programs in business and personal development.

The shop was tapped for the assignment—the budget for which was not disclosed—based mainly on its category experience with Suffolk University and Lesley College, according to Baron.