How do British clients rate British ad agencies? A recent issue of London -based Marketing Week reports results of that magazine’s annual survey of client marketing executives, and it puts J. Walter Thompson atop the overall rankings for the second year in a row. Rounding out the top 10 are: 2. Saatchi & Saatchi. 3. BMP DDB Needham. 4. Bartle Bogle Hegarty. 5. Ogilvy & Mather. 6. McCann-Erickson. 7. Abbott Mead Vickers/BBDO. 8. BSB Dorland and WCRS (tie). 10. Zenith. Respondents rated the agencies on such criteria as creativity, value for the money and media-buying acumen. Asked to compose an ‘ideal shortlist’ for an agency review, the respondents again put JWT on top, followed by Bartle Bogle Hegarty and BMP DDB Needham.
Copyright Adweek L.P. (1993)
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