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DALLAS New Orleans radio station WDVW-FM has launched a new programming approach geared exclusively toward women under the name Diva.
Formerly WCKW at 92.3 on the FM dial, the station launched its Diva format Thursday night, targeting women 28-42 years of age.
“Aside from music, we will broadcast entertainment, fashion and lifestyle features each hour,” said Dave Siebert, vice president and market manager of Citadel Broadcasting in New Orleans.
The station will highlight a different theme each weekday, a station spokeswoman said.
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