Radiate Is Part of Hispanic Promo Mix

DALLAS Two Omnicom agencies in Dallas and Boca Raton, Fla., are teaming up to develop a new promotional venture known as Spice Marketing, executives said.

Based in Dallas, Spice will combine the resources of Dieste Harmel & Partners and The Radiate Group of Boca Raton, the shops said. Bill Cashman of DHP is general manager of Spice, sharing leadership with Victor Arroyo, former director of promotions at DHP.

“Spice provides Radiate clients and others the expertise to successfully create and execute Hispanic marketing programs that over-deliver against internal and external expectations,” Cashman said.