Radiate Group Acquires Harrison & Shriftman

ATLANTA The Radiate Group has acquired Harrison & Shriftman, a publicity, special events and marketing firm, the company said.

Elizabeth Harrison and Lara Shriftman will remain co-presidents and Gretchen Braun, a junior partner, will continue to manage events from the company’s headquarters in New York. H&S specializes in events for the fashion, film, publishing and entertainment industries.

“Harrison and Shriftman’s outstanding reputation and expertise strengthens The Radiate Group’s capabilities to serve clients globally,” said Steve Groth, president of The Radiate Group. “Under the leadership of Elizabeth Harrison and Lara Shriftman, the firm has developed a multitude of marketing talents which exemplify the commitment Radiate makes to bring its clients best-in-class agency creativity to develop successful marketing solutions.”

The Radiate Group operates within the DAS (Diversified Agency Services) division of the Omnicom Group.

The Boca-Raton, Fla.-based network specializes in below-the-line marketing for a variety of industries including sports, music, automotive and consumer goods.

Elizabeth Harrison and Lara Shriftman founded Harrison & Shriftman in 1995. The agency also has offices in Los Angeles and Miami.

Financial details of the acquisition were not available.