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Former TBWA\C\D Adman to Oversee Toyota, Shop’s Biggest Client
LOS ANGELES–Local creative hero Steve Rabosky, whose credits include the Energizer Bunny and Apple Macintosh launch campaigns, has returned to Southern California in a big way. He is joining Saatchi & Saatchi Los Angeles as chief creative officer–a pivotal post in which he will supervise all creative work for Toyota Motor Sales USA, the Saatchi network’s largest global account.
Rabosky, 46, succeeds Joe McDonagh, who left the Torrance, Calif.,
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