Qualxserv Engages Manasian to Evolve Brand

BOSTON Manasian Inc. said it has been retained by Qualxserv to evolve the brand through the creation of a Web site, marketing literature and a new corporate logo.

Qualxserv provides field maintenance and technology deployment services for leading companies such as Dell and IBM. Qualxserv has over 1,400 trained technicians and does business in 80 metropolitan areas.

“Qualxserv is one of these truly fantastic companies that you just don’t hear about because they are ‘behind-the-scenes’ for most of the world’s leading technology brands. When a Dell van comes to fix your computer in your office or home, that’s Qualxserv,” said Jean Manasian, president of Manasian in Waltham, Mass.

The independent marketing company was formed a year ago and also works for clients such as Polaroid, MRO Software and Sophos.

—Adweek staff report