Q&A: Safeway's Top Marketer on Bringing Organic Food to the Masses

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

In its bid to promote consumption of organic foods, a newly-formed Better Living Brands Alliance has hired James White, a consumer products veteran with management experience at Coke and Nestl