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Goal for S.F. Shops Is to Improve Efficiency by Pooling Strengths
SAN FRANCISCO–Publicis Technology and Publicis Dialog have moved into the same office space here to make more efficient use of resources.
The decision by Paris-based Publicis S.A. to combine the offices is intended to strengthen the presence of the agency on the West Coast and allow the two units to pursue new business together. Sources said they can do that more effectively as a team.
“They have things we need, and we have things they need,” said Alison Bain, managing director of Publicis Technology.
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