Publicis’ Starcom Gains Bally

Bally Total Fitness has awarded its media buying and planning account to Publicis Groupe’s Starcom, the client confirmed. Starcom outpaced Aegis Group’s Carat in the final round of a review, sources said. Both shops pitched the fitness chain from their offices in Chicago. Starcom will handle general marketing work, while Starcom’s Halogen division will work on direct response chores.