Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Coca-Cola Co. last week named Publicis Worldwide the “primary agency” for global marketing strategies on Minute Maid. Previously, local agencies handled overseas work on a project basis. Independent Doner in Southfield, Mich., will continue to handle U.S. duties on a project basis. Publicis also does work for flagship Coke in several overseas markets. Minute Maid spent $35 million on U.S. ads in 2002, according to TNS Media Intelligence/CMR.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in