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NEW YORK Newell Rubbermaid said it is assessing its 16 brands with the help of Publicis here.
The Atlanta-based company has worked in the past with Interpublic Group’s McCann Erickson and more recently on projects with WPP Group’s Berlin Cameron United, both in New York. Sources estimate its annual U.S. media spending at $15 million.
Publicis USA’s Brand Optimization Group will “assist in a proprietary analysis of our largest brands, [and the company] will also work with Publicis BOS to identify marketing best practices and apply them consistently across the organization,” the company said in a statement.
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