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Magazine Publishing
A Cool Video Idea, on Paper
The CW Live Twitter Feed
Working with agency OMD, millennial-skewing net the CW promoted its fall lineup by inserting paper-thin, 3G-equipped video screens into Entertainment Weekly's Fall TV Preview issue, so when readers opened the magazine, they saw a live stream of the CW Twitter feed. News of the campaign went viral, resulting in a 725 percent overdelivery in media value for 227 million impressions. The CW enjoyed a record-breaking premiere week, while the new series Arrow earned the net its best rating in three years.
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