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Management
Putting an Agency to The Test
Moonshot Innovation Lab
If you happen to walk past ad shop Barkley in Kansas City, Mo., you might notice it has set up a rocket ship on the roof. That's more than just a gimmick. Committed to integrating the latest technology with the smartest ad ideas, Barkley fires up the creativity of its own employees by putting them through what it calls the Moonshot Innovation Lab. A "hackathon" in which employees go from brief to finished product in one week, the immersive group experience has produced a range of ideas that include a bicycle-powered video game and a vending machine that dispenses free samples in exchange for Facebook likes.
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