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NEW YORK – Procter & Gamble just moved closer to streamlining management and cutting costs. Its rollout of a revised brand development fund on July 1 will require all company divisions to adhere to one set of guidelines to receive promotional monies for product merchandising.
The brand development fund is an extension of value pricing that enables retailers to receive a certain amount of promotional and merchandising funds upfront, based on past performance of P&G product sales.
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