In the process of choosing our Interactive Agency

In the process of choosing our Interactive Agency of the Year, Adweek’s editors met with a number of agencies that were creating breakthrough work for clients. Those who work in the interactive space know that creating an online campaign involves so much more than just a few clever words and well-chosen images. While those are important, too, interactivity means getting the user hooked into your client’s world, sometimes even taking them to new worlds and introducing them to bigger ideas. The five agencies we profile here are among those taking interactive advertising to the next level.—The Editors