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NEW YORK Private label products are anything but cheap imitations of brand-name items, according to a new report. The retail consultancy Mintel GNPD finds that manufacturers of private label food products are staying up on current food trends, including the use of premium and healthy ingredients as well as convenient packaging.
New private label products are being introduced into the U.S. market at a rate far above that from just a few years ago. So far in 2009, almost 1,800 new private label foods have hit store shelves.
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