A decision in the estimated $50 million global Toyota Prius review is expected next month, with a large group of client execs participating in the selection process, said sources. Vying for the creative work are global offices of Publicis’ Saatchi & Saatchi, Toyko-based Dentsu and Delphys, a Toyota in-house operation. Final presentations took place in February at Toyota in Japan, said sources.
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity