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We’re often warned not to judge books by their covers, but when it comes to creative portfolios, that’s exactly what many employers do.
And for good reason: How creative work is packaged says a lot about the person who produced it. It shows how the individual thinks and what he or she values. For example, Stefan Mumaw, creative director of The Brainyard, a Costa Mesa, Calif.-based ad agency, recalled a designer/photographer who packaged his photography samples in an elaborate old-fashioned photo case.
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