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John Howard spent most of the last decade recruiting tech clients to public relations shops Porter Novelli and the Weber Group. Now, he will use his business-development experience at his own venture, Strategic Technology & Business Communications PR.
The Ashland, Mass., shop will, as its name implies, focus on technology clients. Howard’s pitch will be similar to that of many startups: The agency is small enough to offer personal attention.
“Politics are intense [at the big shops]—it’s not always about getting results for your clients,” said Howard, 45, agency president.
Initial clients include High Tech Business Decisions, a biotech and electronic-manufacturing market-research firm in Moraga, Calif.,
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